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Episodic Video Series Highlights Company’s and Agent’s Love of the Southwest Florida Lifestyle

Taking the lead once more in the marketing arena, John R. Wood Properties has launched a new episodic video series, “SoWeFlo Life by John R. Wood”, unfolding as a complementary brand that currently resides on Facebook. The series, with a name that plays off of the abbreviation for Southwest Florida (SWFL), showcases the company’s collective love of the area with each episode featuring a different real estate agent exploring what they enjoy most about living here.

“Marketing should be about telling stories and our agents have some really great stories to tell about why they choose to live and work here,” said Phil Wood, President of John R. Wood Properties. “Our agents truly love the area and that’s also what makes them so good at what they do. Our goal in adopting this project was to give our agents a more engaging and fun platform to share from and to present a more personalized representation of our company.”

So far, eight episodes have been created and posted to the SoWeFlo Life Facebook page. Topics include Corkscrew Swamp Sanctuary, Osteria Tulia restaurant, Cabbage Key, The Gordon River Greenway, Naples Botanical Gardens, private boating paradises, and shopping at The Village on Venetian Bay. The show has already attracted over 11,500 followers, and each new episode brings new interest and “likes”.

“Ideas like this and the way John R. Wood Properties approaches new marketing projects is exactly why I chose to work for this company,” said Betty Kampfer, Real Estate Sales Associate at the North Naples office. “It was a blast to create an episode for SoWeFlo Life, which I did on Cabbage Key, and to share with people at least one reason why I love it here so much!”

Rather than focusing on real estate sales SoWeFlo Life by John R. Wood Properties shines the spotlight on agent personalities and offers a more human and intimate look into why people love living in Southwest Florida.

“It’s not every day we get the opportunity to tell our story in a meaningful way,” said Andrew Mease, Real Estate Sales Associate at the Bonita Springs office. “There is so much to share about this area that goes far beyond its real estate or just trying to make a sale.”

The film segments are shot and produced by Tell Your Vision, a local marketing company that specializes in client promotion via video and social media.

Wood said that the episodes are great viewing for people new to the local market, or to longtime residents like himself.  “Every story has been interesting and informative; I always look forward to the next one.”

About John R. Wood Properties

John R. Wood Properties is #1 in market share in SWFL in sales volume. They are a luxury residential real estate brokerage with over 60 years of industry and market experience.  More than a local brand, they are a highly revered organization offering best-in-class training and data resources for its agents, broad international exposure to buyers, and highly-focused marketing resources that drive results for sellers. John R. Wood Properties currently has over 500 real estate agents and is the process of opening their 16th office in the area, serving Marco Island, Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Ave Maria, and Sanibel/Captiva Islands.  For more information, visit www.JohnRWood.com.

 

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 12/03/2022. The listing information on this page last changed on 12/03/2022. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Fort Myers (last updated Sat 12/03/2022 7:11:54 AM EST) or Naples MLS (last updated Sat 12/03/2022 7:43:27 AM EST) or Bonita Springs MLS (last updated Sat 12/03/2022 7:07:16 AM EST) or MIAAR MLS (last updated Fri 12/02/2022 11:18:09 PM EST). Real estate listings held by brokerage firms other than John R. Wood Properties may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --

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